Electronic cigarettes could soon be setting the big screen alight.
More and more directors could start using the gadgets after experts called for under 18s to be banned from watching films featuring smoking.
Tobacco experts and researchers said smoking in films remains a “major and persistent driver” of smoking uptake among children and young people.
It has also been suggested that anti-smoking adverts should be screened before films which depict the habit.
However, the British Board of Film Classification has told the UK Centre for Tobacco Control Studies that any change to the classification system “would be likely to provoke powerful opposition from the film industry”.
Here at Smart Smoker we’re happy to help out the film industry – as we did when Johnny Depp asked to vape in The Tourist. We were happy to supply our e cigarettes, sending them straight to the Venice film set.