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The electronic cigarette has been in existence since 2003 but it is only in the last few years that the product has risen to the status of being “big news”. There is an ongoing tug of war of epic proportions being fought, with the electronic cigarette right in the middle.
Manufacturers and distributors are obviously keen to see the product succeed whilst opposition from governments and health authorities are urging caution to say the least and in some countries they have tried to implement a complete ban.
Initially, e cigarette companies were billing the product as a “healthier” alternative to smoking and as a device to help quit smoking. However, due to the strong opposition to the e cig and the way it was being marketed, distributors in many cases have been forced into changing their marketing language.
Instead of “healthier”, some promoters are now billing the device as “less harmful”. It appears that branding the e cigarette as a method of quitting smoking is now generally prohibited with phrases such as “an alternative way of smoking” being the new preferred language.
What is all this fuss about anyway? Most electronic cigarettes look very similar to their tobacco counterparts with the main difference in structure being their reusable nature. E cigarettes are battery and cartridge operated and emits only vapour rather than smoke.
Perhaps the most significant difference between an e cig and a regular tobacco cigarette is the tobacco itself. The electronic version contains no tobacco at all and as a result all the tar that comes from the tobacco is absent also. This, claim the distributors of electronic cigarettes is what makes the product “less harmful” than tobacco cigarettes, after all it is well known that the combination of tobacco and resulting tar can cause cancer.
One ingredient that is present in both products however, is nicotine (although a nicotine free cartridge can be used with an e cig). This is of course the ingredient that is addictive and it is also the ingredient that health authorities and certain governments are keen to see the electronic cigarette closely monitored over.
The debate will likely rumble on for some time to come but bright news for the electronic cigarette and its supporters is the fact the smokers who have decided to try the product, mostly seem delighted with it and many never go back to their old tobacco cigarettes again, claiming that they do in fact feel generally better than when the smoked their old cigarettes.




